World Travel Awards: 31 Reasons why you should visit Portugal

World Travel Awards 2024 - Cover

The World Travel Awards acknowledge and celebrate excellence across all sectors of the global travel and tourism industry.

Each year, industry professionals and consumers worldwide vote for their favorite travel companies, destinations, resorts, and experiences. These awards cover a wide array of categories, including geographic regions, with recipients recognized for their outstanding contributions to the industry.

As stated in the Portuguese Tourism Bureau’s Website, Portugal, with its significant haul of awards in 2024, has solidified its reputation as a destination of excellence and innovation in travel. The country’s commitment to quality, sustainability, and visitor satisfaction continues to be recognized on this prestigious international stage.

But who are the winners of the 31 prizes that Portugal won the World Travel Awards 2024? That what we’ll find out below!

Portugal wins 31 prizes at the World Travel Awards 2024

Portugal’s impressive performance at the World Travel Awards 2024, with a significant tally of awards, highlights its growing stature as a premier global destination.

This recognition is a testament to the country’s rich cultural heritage, diverse landscapes, exceptional hospitality, and world-class tourist facilities.

Such accolades enhance Portugal’s reputation internationally, encouraging more visitors and affirming its place as a leader in tourism.

🏆 Portuguese towns recognized at the World Travel Awards 2024

Madeira, Porto Santo, Lisbon, and Porto were named Europe’s best in their respective categories for island, beach, urban, and seaside metropolitan destinations.

Braga won the Emerging Destination award, while the Azores were lauded as the Best Adventure Destination.

🏆 Best Adventure Tourist Attraction – Passadiços do Paiva

The Passadiços Paiva (in English, walkways) received top honors again as the World’s Best Adventure Tourist Attraction. They offer a stunning eco-friendly journey through one of Portugal’s most picturesque landscapes, the Arouca Geopark.

These wooden walkways meander along the Paiva River, providing an immersive nature experience with breathtaking views of the river’s rapids, unique geological formations, and rich biodiversity.

🏆 Best Airline for Travel to South America and Africa from Europe – TAP

TAP Air Portugal, the national airline of Portugal, has established itself as a leader in connecting Europe to South America and Africa.

TAP has been awarded at the World Travel Awards 2024 as the best airline for these routes, highlighting its commitment to excellence and customer satisfaction.

With a modern fleet and a focus on Portuguese hospitality, TAP provides passengers with a comfortable and efficient travel experience, embodying the spirit and charm of Portugal with every flight.

🏆 Best Responsible Tourism Project & 🏆 Best Tourist Attraction – Dark Sky Alqueva

The Dark Sky Alqueva, an exceptional project in Portugal, has been honored with two prestigious awards at the World Travel Awards 2024.

This recognition underscores its dual achievements in promoting sustainability and providing an unparalleled tourist experience focused on stargazing.

Dark Sky Alqueva creates a unique space where visitors can connect with the cosmos responsibly, setting a benchmark for future initiatives in tourism and conservation.

🏆 Best Tourism Project – Passadiços do Mondego

The “Passadiços do Mondego” project has been celebrated as the Best Tourism Project, highlighting its significant contribution to enhancing the tourism landscape.

This innovative initiative has successfully merged natural beauty with sustainable development, offering visitors a unique way to explore the scenic Mondego River.

🏆 Best Airline in Europe for North America & 🏆 Best Regional Airline – SATA Azores Airlines

SATA Azores Airlines has been distinguished at the World Travel Awards 2024 as the Best Airline in Europe for North America and earned the title of Best Regional Airline.

🏆 Best Tourism Entity – Madeira Promotion Bureau

The Madeira Promotion Bureau has been honored as the Best Tourism Entity, a testament to its outstanding efforts in promoting Madeira as a premier travel destination.

Through innovative marketing strategies and comprehensive travel initiatives, the Bureau showcases Madeira’s unique attractions, from its lush landscapes and rich cultural heritage to its exceptional culinary experiences.

🏆 14 Awards given to Portuguese Hospitality at the World Travel Awards 2024

Portugal’s hospitality sector has achieved remarkable recognition, capturing several prestigious awards that highlight the country’s excellence in various categories.

These accolades celebrate Portugal’s dedication to providing exceptional experiences across luxury hotels, boutique accommodations, sports resorts, and vineyard stays, among others.

Each award reflects the offering of Portugal’s tourism and hospitality industry, affirming its status as a top destination for travelers seeking quality, innovation, and hospitality.

The 14 Awards for Portuguese Hospitality at the World Travel Awards 2024:

  • 🏆 Best Villa Resort: Dunas Douradas
  • 🏆 Most Romantic Resort: Pousada Mosteiro Amares
  • 🏆 Best Luxury Hotel: Savoy Palace
  • 🏆 Best Beach Hotel: Pestana Alvor Praia
  • 🏆 Best Design Hotel: 1908 Lisboa Hotel
  • 🏆 Best Lifestyle Hotel: W Algarve
  • 🏆 Best Urban Family and Wellness Hotel: Pestana Palace Lisboa
  • 🏆 Best Lifestyle Resort: Conrad Algarve
  • 🏆 Best Suite Resort: Wyndham Grand Algarve
  • 🏆 Best Luxury Business Travel Hotel: Pestana Palace Lisboa
  • 🏆 Best Luxury Boutique Hotel: Valverde Hotel, Lisbon
  • 🏆 Best Island Resort: Vila Baleira Resort
  • 🏆 Best Sports Resort: Cascade Wellness Resort
  • 🏆 Best Wine Region Hotel: L’AND Vineyards


Portugal’s 31 awards at the World Travel Awards 2024 is a testament to the country’s enduring appeal and commitment to excellence in tourism and hospitality.

This achievement highlights the diverse and high-quality experiences that Portugal offers, from its luxury hotels and resorts to its unique tourist attractions and hospitality services.

As Portugal continues to be recognized on the global stage, these awards serve as a beacon, inviting travelers from around the world to discover the rich culture, stunning landscapes, and warm hospitality that make Portugal a must-visit destination.

So, here are your 31 reasons why you should visit Portugal!

And if you need a Taylor-made tour for your adventure, we can help you with that! Contact us for more information!